Brand positioning
Two exercises.
Eleven prompts.
One clear position.
Work through the Six Questions, then map where UiLab's story meets your audience's story. Answer on your own — no discussion until everyone has finished. Sign in and your answers save to your account as you type, so you can stop any time and come back to finish.
01
Six Questions
Value, audience, message, channels, credibility and relevance — plus an optional summary paragraph.
02
Your Story / Their Story
Describe one audience's world, then plot where, how, when and why you show up — ending in a single takeaway and call-to-action.
Sign in to save and come back laterRoughly 25–40 minutes